Every year, nearly $50 billion worth of loyalty reward points and miles are issued to U.S. consumers. And, while most credit card, hotel and airline programs have special catalog sites for points redemption, only 12% of people actually shop them.
Unfortunately, 93% of consumers believe loyalty programs are not rewarding their best customers but are primarily a marketing ploy. Their #1 complaint? The difficulty of redeeming their points & miles.
89% of program members say they’d simply like to be able to spend them directly at merchant Web sites. Amazon.com knows this: that’s why American Express, Chase, Citi and Discover points are redeemable at Amazon. Other merchants, if they accept points for payment, can expect to see both Average Order Size and Conversion Rates increase 25% or more.
But, connecting merchants to credit card, hotel and airline reward programs has never been easy. Until now. That’s what we do: we work with rewards programs to make their points redeemable directly at merchants. Quickly & affordably.
Point Payments was founded by payment industry experts who personally felt the pain of amassing hundreds of thousands of miles and points — currency that was much easier earned than burned. They knew a solution was needed yet didn’t exist. So, they set out to build that solution, leveraging technology to bring efficiency to the loyalty rewards market.read more
Point Payments solutions drive customer engagement and merchant sales.
The PointNet platform features a comprehensive set of key functions, including:
- Algorithm-Optimized Content Serving
- User and Merchant Enrollment Management
- Cross-Domain Authentication & Authorization
- Brand Element Content Management
- Multi-Constituent Business Rules
- Risk Management
- Virtual Currency Conversion
- Cross-Platform Debit & Credit Processing
- Multi-Party Settlement
The PointNet platform supports both online (Web) and offline (brick’n'mortar) points redemption:
With PointPromote, participating merchants feature only the most user-relevant reward program brands on their sites. And, with direct pay-wall integration of PointSpend, online merchants can processes points-payments as easily as credit card transactions.
With PointLink, participating stores, restaurants and service providers get more traffic and sales from consumers now able to fund their transaction with credit card, hotel, retail and airline rewards points or miles. With all integration server-side, there is no implementation work for the merchant. Smartphone apps and SMS messaging ensure the user knows where & how they can pay with points or miles.
After 30 years, the loyalty industry is at an inflection point. The best customers are not happy, programs are competing feature-for-feature and the industry is abuzz.
- Travelers Stingier with their Loyalty
- 35% Redemption Delivery Gap
- Beware Loyalty Fraud
- Collinson Lattitude Traveler Survey
- Local Affiliates Lacking
- Loyalty Card Market Size
- Bank Innovation
- B of A Card-linked Offers
- Study: What Customers Really Want
- The Holy Grail of Loyalty
- Turning Miles Into Cash Gains Favor
- Digital Downloads for IHG Points
- Fewer, Larger Orders Online
- Instant Redemptions Lure Customers